Celebrating 100 Years of Hojo

A Sudsy Centennial Celebration

In celebration of 100 years of retro roadside family fun, we’re bringing back one of our most legendary menu items—but with a twist. Introducing HoJo’s Original Fried Clam Soap, a sudsy tribute to a dish as iconic as our orange roofs.
Coming Soon: Famous Fried Clam Soap for Sale

Lather yourself in nostalgia with HoJo’s Original Fried Clam Soap—a nod to our legendary fried clam dish. These limited-edition soaps are anything but fishy, thanks to infusions of lemon, sea salt, and a hint of butter. Get yours, right here, starting October 3 at 12 p.m. ET for just $19.25 plus tax, shipping included.

100 boxes total for sale. Dish not included.

Suds Up at Select Hotels

Looking to score a free box of soap? Now through October 7, 2025 guests staying at one of five participating Howard Johnson by Wyndham hotels across the U.S. can do just that. Simply mention the code “fried clams” during check-in.

Participating Locations

Howard Johnson by Wyndham | Anaheim, CA
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Howard Johnson by Wyndham | Arlington, TX
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Howard Johnson by Wyndham | Lima, OH
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Howard Johnson by Wyndham | Ocala, FL
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Howard Johnson by Wyndham | Portsmouth, NH
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Approximately 8-10 boxes of soap available per location. First-come, first-served. Must be staying on an active reservation made prior to September 16, 2025. Limit of one per reservation and household.

 

A Century of Memories

Our story began in 1925, when Howard Deering Johnson, a young entrepreneur running an apothecary in Quincy, Mass., noticed customers flocking to the soda fountain inside his shop. From that small counter, Johnson expanded into roadside stands, full-service restaurants, and eventually the iconic, orange-roofed hotels that have since made the brand a staple of Americana.

Find Your HoJo

Whether you’re just passing through or staying for a longer trip, settle into a comfortable, retro-inspired room at Howard Johnson by Wyndham. With amenities like free WiFi and pools at many locations—HoJo gives you so many reasons to smile.

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